Frequently Asked Questions

The Marketing major prepares students for a wide range of opportunities in business. The Marketing Decision Analytics track prepares students for careers in marketing & data analysis, marketing research, and retail consulting. The Brandscaping track prepares students for careers in brand management, advertising media planning, digital marketing analysis, and social media strategy. The Marketing Development track prepares students for careers in retail account management, digital marketing sales, and B2B technical sales. Each of these tracks also prepare you for a career in consulting. The Graduate School track should be self-designed to lead to a targeted graduate or law school. Marketing majors from each of these tracks are also increasingly employed by nonbusiness and nonprofit organizations—educational or art institutions, charitable organizations, and hospitals—as they realize the critical importance of marketing to their success.