FAQ1: Is taking courses within a track mandatory?
No, it is purely voluntary, and you can mix and match elective courses as you please.
FAQ2: Why do we have a track structure?
The track structure allows students to develop expertise and depth in a specific area.
FAQ3: Are tracks mentioned on the transcript?
No, tracks are not reported on the degree transcript in any fashion.
FAQ4: How will the tracks benefit a marketing student?
If you apply for a job that requires you to have depth in, say, Marketing Decision Analytics, and you have taken the electives within the track, you can list the track and the corresponding courses on your resume. You are more likely to be short-listed for job interviews for specific positions and industries (e.g., Marketing Analytics, Brand Management, Consulting etc.) if you show expertise by taking courses within a track. However, we strongly encourage students to take courses across multiple tracks to develop both breadth and depth in marketing.
FAQ5: Will tracks change?
By design, tracks will be configured to reflect the current trends in the marketplace and placement opportunities for our graduates.